Customer Problem / Need
Customer initially marketed the entire facility for sale.
They were unable to sell the facility as a whole, so the customer decided to redeploy their highest value assets to another facility in Dom Quat,Thailand.
Unique customer specific equipment built for a specialized manufacturing process.
Auction & Private Treaty (full facility closure)
Multi Channels sales process developed and executed which included private treaty and the on-line auction sales process
The sales grossed €2.3MM for the customer. The process was completed 4 months, and in advance of the required timeline.
The auction process exceeded the initial customer expectations by 53%.
Background and Timeline
Waterway accessible facility south of Lisbon, Portugal, in a highly industrial peninsula.
Former customer plant which closed in 2018, customer faced challenges selling the plantas a whole manufacturing facility
Total Plant Area: 500k sq. ft.
Expense Budget: €75k
Set-up: January 2019
Marketing: February 2019
Sale Date: 3/11/2019
Removal: 5/24/2019 (Main Auction) & 6/30/2019 (Large Machinery)